InstaFotos Inc. Changes Name to Ardent Impressions® Inc.

Change Reflects Success of Broader Promotional Offering

TS2, Philadelphia, PA – July 29, 2008 – InstaFotos Inc announced that it is changing its name to Ardent Impressions Inc to better reflect the success of its broader promotional offering, beyond photography.

Initially InstaFotos specialized in providing photo mementos at corporate events and Santa and Bunny photos in shopping centers. This business continues to grow with the addition of fan photos at sporting events, such as San Francisco Giants baseball games, and educational pieces for medical professionals. In recent years though, demand for other on-site promotional services, such as laser and diamond-tip engraving, debossing, embroidery and especially lead capture, has taken off and actually surpassed photography, thus driving the name change to Ardent Impressions Inc.

Pam Robinson, company founder and former president, commented, “I’m excited about the new name signaling our success as a wider-range marketing services company. It better reflects our passion for our broader mission to help our clients create lasting, positive impressions.”

About Ardent Impressions Inc.

Ardent Impressions Inc has been helping a wide range of clients build traffic, loyalty and their brand for over 30 years (often under the InstaFotos and West Cost Promotions brands). We are the market leader in on-site personalization; putting names and faces on branded giveaways at tradeshows, corporate and sporting events. Personalizing a gift significantly raises its perceived value and makes it far more likely to be kept. Popular services include photo mementos, laser and diamond-tip engraving, debossing, foil printing and embroidering, all with lead capture, tracking and reporting. All our services are crafted to support and integrate with our client’s larger branding, marketing and sales efforts.

If you have a question please email: